Sugar Me Coco is a fictitious organic coconut sugar company. I set out to create a simple and fun packaging design for coconut sugar packets because this product was a rare find at the time. You can probably find bags of coconut sugar and coconut sugar packets in pretty much all grocery stores now.

I illustrated coconuts for the packaging, hand-lettered a magazine ad, and even tried my hand at some food lettering made out of the coconut sugar.